Rethinking Pretzels Since 2004

Since we started, we’ve proudly pushed the boundaries of pretzelness. And we haven’t stopped dreaming of new pretzel possibilities since. At Snack Factory, our tasty twists on pretzels take all the best parts of the pretzel and reimagine them to create your new favorite way to snack. 

Snacks Packed with Flavor

We started with Pretzel Crisps, our thin and crispy take on crackers that go with everything. Then came Bites, big flavor in a bite-sized snack you can eat by the handful (or two). Now we’re proud to introduce NEW Pop’ums, our surprisingly light and crispy pretzel take on popcorn.